This is another set from the UK by Toys Wizard UK Ltd. The pony is a take on the Hasbro G3.5 special name symbol, but this one features words like Heaven, Beautiful, Fairy, fancy, ideality, Colt.
(a similar style Cheerilee, not from this set:)
My Sweet Pony “Beautiful Rainbow on Rush Airily” Unipeg & Carriage Playset