The Gi-Go/Simba Theory

There appears to be some sort of relationship between Simba and Gi-Go. Simba’s Tootsie body (used for Dreamland series and others) is copied exactly on Gi-Go ponies (exact same hoof markings), and Simba symbols are reused on Gi-Go. Gi-Go also makes dolls, and these can be marked Simba on the head mold and Gi-Go on the sewn-in body tag. (Source: eBay listings.)

The Tootsie pose was also used for the 1990’s Talk to Me Pony from Buddy L/SLM, but the hoof markings on the Buddy L/SLM are different from the Simba and Gi-Go Tootsie-style pose. From the examples I have seen, Simba and Gi-Go are virtually identical (“MADE IN” on slightly raised rectangle above CHINA); Buddy L talking pony has MADE IN CHINA spread out with one word on each hoof. Simba, in turn, copied the Buddy L design for a talking pony of their own, and a few other styles (see pictures here).

My THEORY of order of events:

  • Simba copied Tootsie pose
  • Buddy L made their own independent copy of Tootsie pose with their own head design
  • Simba copied the Buddy L head
  • Gi-Go acquired the Simba molds, and continued on to make a few different heads over the years.

But at the end of the day, that’s merely speculation!

Other poses that Simba used and later appear in Gi-Go sets include the Lady Baby and Ember pose.