Seller: Lanyitoys on Aliexpress.
Inspired by: Hasbro Playskool My Little Pony Friends
These are smaller than the Playskool Friends MLPs and have a more pronounced body. They are soft plastic and squeak when squeezed. No manufacturer markings. They are all the same species as their official Hasbro counterparts. There are three based on the Cutie Mark Crusaders (Scootaloo with gold hair), and three of the Mane 6:
They are packaged in a mesh bag with a cardboard tag: